Values
Helping our clients remain confident knowing they have an investment team behind them that is dedicated to:
Fiduciary Responsibility
As a fiduciary we are held to the highest standards of conduct and will always act in our clients’ best interests. Our recommended strategies will take an objective and holistic approach, suitable for each person’s financial situation.
Engaged Partnership
As a financial partner, we will implement agreed-upon financial strategies, perform ongoing reviews, and rebalance investment accounts to help keep our clients’ plans on track. We will meet to evaluate each plan’s progress, discuss each person’s specific needs, and make any strategic adjustments.
Complete Transparency
We provide complete transparency of each client’s investment strategy. We provide regular account updates, and clients may view investment performance, allocations, holdings, trades, dividends, and more through our secured portal.
Professional Execution
Our planning, operations, and investment specialists work in concert with an investment committee and insurance specialists to provide additional professional management resources to our clients.
Team
Helping Create Successful Outcomes Through Market Cycles
Wealth Team
Jason Reed
Founder, President
Jason Reed aspires to improve families’ financial situations by teaching them about financial investing. He has an economics degree from SDSU, is educated with blockchain technology and holds a diploma in financial modeling and valuation. He prioritizes his relationship with his young daughter and his family, and has shown unwavering fortitude in the face of adversity and uncertain markets. His greatest strengths are his ability to communicate with clients on a personal level and his thorough knowledge of international markets for all asset classes, including equities, bonds, structured products, futures, options, and currency. At the age of 20, Jason issued his first initial public offering (IPO), which launched his career. He later worked as a bullion dealer, a commodity broker, and a bond trader. Jason spent two decades educating people about investing while traveling the world. As the portfolio manager for a family office, he switched his attention to the region after managing a hedge fund for a sovereign wealth fund. Three different times, PIMCO tried to recruit Jason, but he declined each time because he wouldn’t sacrifice his entrepreneurial beliefs.
Investment Team
Thomas Rozman, CFA®, CAIA®
Chief Investment Officer
Mr. Rozman is responsible for leading the Investment team for Simplicity Wealth. Prior to Simplicity, Mr. Rozman was President and Chief Investment Officer of Sawtooth Solutions. He also worked in Institutional Sales and Trading at Merrill Lynch. Mr. Rozman is a Chartered Financial Analyst®, Chartered Alternative Investment Analyst®, and is Series 65 registered. He has previously held Series 7 and 24 securities licenses. Mr. Rozman earned an M.B.A. from the University of Chicago Booth School of Business and a B.A from St. Olaf College.
Rosie Riley
Head of Operations
Ms. Riley is responsible for leading the Operations team for Simplicity Wealth. She has spent more than 20 years in the financial services space. Prior to Simplicity, Ms. Riley was the President and CEO of HighImpact Consulting LLC, a consulting firm dedicated to optimizing efficiencies for financial services firms. Ms. Riley earned her B.A. from University of Northwestern, St. Paul, with a degree in Business Administration and Management.